friendship
Friends Get the Good Cards
A lot of everyday cards go to friends — not because friendship is an occasion, but because those are the relationships where a chosen image and a real line feel worth sending.
friendship
A lot of everyday cards go to friends — not because friendship is an occasion, but because those are the relationships where a chosen image and a real line feel worth sending.
industry-trends
Holiday cards still move volume — but industry data shows everyday friendship sends and "just because" moments are where younger buyers and personalized formats are actually gaining ground.