seasonal
The Season You're Actually Sharing
A summer card works when the image and line could only belong to this summer with this person — not when it says Happy Summer in generic type.
seasonal
A summer card works when the image and line could only belong to this summer with this person — not when it says Happy Summer in generic type.
industry-trends
Seasonal sends don't have to mean holiday templates — summer cards work when they capture a shared season's mood (travel, distance, slow evenings) for someone specific, not when they say "Happy Summer" in generic type.