personalization
The Thought Counts More Than the Cost
Gen Z cuts spending across the board — except on things that feel unmistakably made for them. A generic message isn't cheaper in their eyes. It's unfinished.
personalization
Gen Z cuts spending across the board — except on things that feel unmistakably made for them. A generic message isn't cheaper in their eyes. It's unfinished.
industry-trends
Gen Z is cutting spending everywhere except where it counts. New consumer research shows what actually gets a personalized, specific, meaningful message or gift through their filter — and it isn't speed, and it isn't price.